The United Nations Refugees Agency (UNHCR) posted an interview with colleagues trapped in their compound in the Ivory Coast on their Facebook page.
The posting succeeds because it's (1) immediate, (2) authentic, (3) informative and (4) visual.
Small details make it come alive: "This morning, one of the refugees gave birth and she named her boy after our security officer, Bizo."
This isn't your standard press release reposted to Facebook.
It's a pity that the best option to endorse it is to "like" it.
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